🍕Important Changes
Notes on the changing nature of in-game native ads industry
INDUSTRY IN TRANSITION
As the in-game native ads industry matures, the delivery of native ads is changing as well.
It's moving away from needing to assemble each element of the ad (heading text, logo image, big image, star rating, etc ) on the client side by the developer to the Demand partners providing the composed ad creative image or video ready to display in the game.
While there is a certain trade-off in creative control in the new direction, it enables better ad measurements, higher revenues due to increased advertiser trust.
AD SHAPE
A step in this direction is moving towards standardised native ad aspect ratios (Ad shapes). The SDK refers to these aspect ratios as Fixed Aspect Ratio Ads.
List of currently supported Fixed aspect ratios:
1x1
6x5
32x10
The aspect ratio can be viewed in the NativeAdDisplayHandler inspector. A single Ad object can support the display of multiple aspect ratios.
AD SPACE
In addition to Ad Aspect Ratio, another important detail is the Ad Space - whether it is part of the UI (Canvas) or the game world (World).
Ad Space is auto-detected by the SDK and does not need to be manually set in the NativeAdDisplayHandler
A majority of the demand in the new version of the SDK will serve ads delivered under the new mechanism and requires 3 simple steps for ad display customisation.
1. Adjust the AD Resize Scale in NativeAdHolder
Select a scale factor that best fits the ad within the available ad space. *CUSTOM RESIZE SCALE OVERRIDE:
If the NativeAdHolder supports multiple aspect ratios, you can override the scale of a specific aspect ratio in its NativeAdDisplayHandler component inspector to get a more precise fit. For instance, here is an example of a custom scale override applied to 1x1 Display Handler.
You can test an ad size in the Editor Play mode to get the best fit inside the Ad space
2. Assign a creative to the ad frame to make it stand out
3. Adjust Ad Badge for better ad policy compliance
It is important to have the ad badge clearly visible and inform the user that they are viewing an ad. You can customize the ad badge placement and image sprite as shown below.
*CUSTOM AD BADGE OVERRIDE:
Similar to applying a custom resize scale override as shown above, a custom Ad badge can be assigned in the NativeAdDisplayHandler inspector.
This is useful for cases where the supported Aspect ratio vary significantly in shape (for example, 1x1 and 32x10). In this case, a custom ad badge placed at more suitable position can be assigned for the specific aspect ratio.
CUSTOMIZATIONS FOR DEMAND IN CUSTOM ASPECT FORMATS
A section of the demand will still be received in the custom aspect ratio formats. While it's optional, you can follow the steps provided in the next 3 sections to customize the look of ad display objects, which render demand received in the old format (individual ad elements).
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