🍕Important Changes
Notes on the changing nature of in-game native ads industry
Last updated
Notes on the changing nature of in-game native ads industry
Last updated
As the in-game native ads industry matures, the delivery of native ads is changing as well.
It's moving away from needing to assemble each element of the ad (heading text, logo image, big image, star rating, etc ) on the client side by the developer to the Demand partners providing the composed ad creative image or video ready to display in the game.
While there is a certain trade-off in creative control in the new direction, it enables better ad measurements, higher revenues due to increased advertiser trust.
A majority of the demand in the new version of the SDK will serve ads delivered under the new mechanism and hence will require 2 simple steps for ad display customization.
Adjust the AD Resize Scale in NativeAdHolder to best fit the Ad within the ad frame
Pick a scale factor that fits the ad to the best extent inside the available ad space. Note: You will need to build to device to get test ads and check the size.
Assign a creative to the ad frame to make it stand out from the rest of the app content.
A section of the demand will still be received in the older format. While it's optional, you can follow the steps provided in the next 3 sections to customize the look of ad display objects, which render demand received in the old format (individual ad elements).
