Make sure you are using Unity version 2021 LTS or above
The platform selected for your Unity project is based on the target device
You have the and a Native Ad Unit ID ready. Make sure the AdMob Unity SDK version is v9.0.0 or above.
You have a for the platform you are targeting (Android / iOS)
Ensure your application builds without any errors BEFORE adding the SDK
NATIVE AD UNIT SETTING
Make sure the video option is unchecked under Media type in the Native ad unit settings on Admob