> For the complete documentation index, see [llms.txt](https://pubscale.gitbook.io/immersive-ads-sdk/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://pubscale.gitbook.io/immersive-ads-sdk/presentation/ad-object-structure.md).

# Ad Object Structure

### <mark style="color:green;">**AD IMAGE COMPONENTS IN THE ADMOB NATIVE AD FORMAT**</mark>

<div align="left"><figure><img src="/files/OUGadKyA86qTe8zhakxc" alt="" width="375"><figcaption></figcaption></figure></div>

1. Small icon image (e.g. advertiser logo)
2. The Big image showing the product

* The Ad fill may or may not have a big product image.
* If the big product image is available, it can be of landscape, square, or portrait aspect ratio.
* The SDK handles all these conditions automatically and contains <mark style="color:green;">Display Handler Templates</mark> for the different cases.

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#### <mark style="color:green;">1.1</mark> <mark style="color:green;"></mark><mark style="color:green;">**UNDERSTANDING THE AD DISPLAY VARIANTS**</mark>

The Display Handling Templates can be broadly classified under two categories:

1. MEDIA VIEW TYPES (Ad contains Big Image)
   1. MediaLandscapeSimple
   2. MediaLanscapeBlur
   3. MediaPortrait
2. NON MEDIA VIEW (Ad does not contain Big Image)
   1. NonMedia

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&#x20;<mark style="color:green;">**1.2 STRUCTURE OF THE SDK AD PREFAB**</mark>

The structure of SDK's Ad object is shown below:

<figure><img src="/files/Kv2fSiaYQwnhXmx47dNj" alt=""><figcaption></figcaption></figure>

The object hierarchy is similar for both Screen Space (<mark style="color:green;">SS\_NativeAd</mark>) and World Space (<mark style="color:green;">WS\_NativeAd</mark>) with minor differences

<table><thead><tr><th width="241">OBJECT NAME</th><th>DESCRIPTION</th></tr></thead><tbody><tr><td></td><td></td></tr><tr><td>Placeholder</td><td>An image to show before the Ad loads<br>This can also be set to None or 100% transparent to show nothing before the Ad is loaded</td></tr><tr><td>MediaViewTypes</td><td>Parent for all Display Templates containing Big Image</td></tr><tr><td>NonMediaView</td><td>Parent for Display Templates without Big Image</td></tr><tr><td>StatusVisualiser</td><td>A debug tool that indicates impression and click detection status <br>Only displayed with Test ads</td></tr></tbody></table>

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#### &#x20;<mark style="color:green;">**1.3 GENERAL STRUCTURE OF DISPLAY HANDLER  TEMPLATE OBJECTS**</mark>

<figure><img src="/files/aY20sCocc3nZ3Uu9Cdt8" alt=""><figcaption></figcaption></figure>

The image above shows the object hierarchy of the MediaLandscapeSimple display template. The structure is similar to other templates as well with minor variations.

<table><thead><tr><th width="213">GameObject NAME</th><th>DESCRIPTION </th></tr></thead><tbody><tr><td></td><td></td></tr><tr><td>BigImage</td><td>Has image component to display Big Product texture</td></tr><tr><td>AdIconImageHolder</td><td>Background for Ad Icon</td></tr><tr><td>AdIconImg</td><td>Has image component to display Advertiser Logo icon</td></tr><tr><td>CtaStars</td><td>Contains child display objects for CTA button and Star Rating</td></tr><tr><td>AdChoices<br>AdTag</td><td>Google requirements for Ad Compliance</td></tr></tbody></table>