🍕Important Changes

Notes on the changing nature of in-game native ads industry

INDUSTRY IN TRANSITION

• As the in-game native ads industry matures, the delivery of native ads is changing as well.

• It's moving away from needing to assemble each element of the ad (heading text, logo image, big image, star rating, etc ) on the client side by the developer to the Demand partners providing the composed ad creative image or video ready to display in the game.

• While there is a certain trade-off in creative control in the new direction, it enables better ad measurements, higher revenues due to increased advertiser trust.

A majority of the demand in the new version of the SDK will serve ads delivered under the new mechanism and hence will require 2 simple steps for ad display customization.

1. Adjust the AD Resize Scale in NativeAdHolder

Select a scale factor that best fits the ad within the available ad space.

You can test an ad size in the Editor Play mode. Here's a quick view of the workflow:

2. Assign a creative to the ad frame to make it stand out

3. Adjust Ad Badge for better ad policy compliance

It is important to have the ad badge clearly visible and inform the user that they are viewing an ad. You can customize the ad badge placement and image sprite as shown below.

CUSTOMIZATIONS FOR DEMAND IN OLD FORMAT

• A section of the demand will still be received in the older format. While it's optional, you can follow the steps provided in the next 3 sections to customize the look of ad display objects, which render demand received in the old format (individual ad elements).